Sound familiar? It's not surprising. Here's why:
You’re using your Amygdala, the part of our brain wired for survival and emotional responses.
Which means you’re not setting goals based on your identity and values, you’re setting them based on past pain, trauma, and social norms.
You try to fix it by doubling your goals and piling on more pressure.
“I can do this.” You think. “I just need to be more focused.”
Your body reacts by pumping out adrenaline and cortisol. This pushes you into 'fight or flight' mode, putting your health on the line.
It gets to a point where you're not just battling to meet goals, you're dealing with fatigue and a lack of satisfaction. Your business, once a passion, now feels like a draining job.
Then fatigue sets in. The constant pressure leaves you feeling lost and uninspired. And at this point so many people want to get out of their business and start looking for other ideas.
The problem is… the business, or idea isn’t the problem, and the same sequence will happen on their next project.